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    Campaign Not Serving? Troubleshooting Checklist

    A quick checklist to troubleshoot campaigns that are not serving impressions or generating traffic.

    Last updated 1/15/2024
    Technical & Troubleshooting
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    Campaign Not Serving? Troubleshooting Checklist


    Quickly diagnose and resolve campaign delivery issues with this comprehensive troubleshooting checklist.


    Quick Diagnosis Checklist


    Campaign Status and Settings

  1. [ ] Campaign status is "Active" (not paused, pending, or rejected)
  2. [ ] Campaign has been approved by platform review team
  3. [ ] Current time falls within campaign schedule settings
  4. [ ] Daily budget hasn't been exhausted for today
  5. [ ] Account has sufficient balance to run campaigns
  6. [ ] Campaign end date hasn't passed

    7. Budget and Bidding

  7. [ ] Daily budget is set appropriately (minimum $50 recommended)
  8. [ ] Bid amounts are competitive for target audience
  9. [ ] Account balance covers at least 2-3 days of campaign spend
  10. [ ] No payment issues or declined transactions
  11. [ ] Budget allocation method is set correctly
  12. [ ] Bid strategy aligns with campaign objectives

    13. Targeting Configuration

  13. [ ] Geographic targeting includes available traffic regions
  14. [ ] Audience size isn't too narrow (check audience estimation)
  15. [ ] Device targeting includes primary user devices
  16. [ ] Time zone targeting aligns with audience location
  17. [ ] Language targeting matches available inventory
  18. [ ] Interest/demographic targeting isn't overly restrictive

    19. Common Issues and Solutions


    Low or No Impressions


    Issue: Overly Restrictive Targeting

    **Symptoms**: Very low estimated audience size

    **Solutions**:

  19. Expand geographic targeting to include more countries/regions
  20. Broaden age range and demographic targeting
  21. Remove overly specific interest targeting
  22. Test broader device and OS targeting
  23. Consider increasing radius for location targeting

    24. Issue: Non-Competitive Bidding

    **Symptoms**: Low bid warnings, auction losses

    **Solutions**:

  24. Increase CPC/CPM bids by 20-30%
  25. Use auto-bidding to let platform optimize
  26. Check competitor bid ranges in auction insights
  27. Consider different bid strategies (CPA vs CPC)
  28. Monitor bid landscape and adjust accordingly

    29. Issue: Limited Available Inventory

    **Symptoms**: Serving only during specific hours

    **Solutions**:

  29. Expand to additional ad formats
  30. Include more traffic sources
  31. Adjust day-parting settings
  32. Consider different audience segments
  33. Test alternative targeting combinations

    34. Account and Payment Issues


    Issue: Insufficient Account Balance

    **Symptoms**: Campaigns pause automatically

    **Solutions**:

  34. Add funds immediately to account
  35. Set up auto-reload to prevent future issues
  36. Monitor account balance daily
  37. Increase auto-reload threshold
  38. Set up balance alerts

    39. Issue: Payment Method Problems

    **Symptoms**: Declined transactions, payment failures

    **Solutions**:

  39. Update expired credit card information
  40. Try alternative payment methods
  41. Contact bank to authorize transactions
  42. Verify billing address accuracy
  43. Use different payment processor if available

    44. Issue: Account Restrictions

    **Symptoms**: Limited campaign approval, reduced reach

    **Solutions**:

  44. Review account compliance status
  45. Address any policy violations
  46. Complete account verification steps
  47. Contact support for restriction details
  48. Provide additional documentation if requested

    49. Technical and Tracking Issues


    Issue: Landing Page Problems

    **Symptoms**: Low quality scores, disapprovals

    **Solutions**:

  49. Ensure landing page loads quickly (under 3 seconds)
  50. Fix mobile compatibility issues
  51. Add SSL certificate for HTTPS
  52. Improve page content relevance
  53. Remove policy-violating content

    54. Issue: Tracking Setup Problems

    **Symptoms**: No conversion data, tracking errors

    **Solutions**:

  54. Verify conversion tracking pixel installation
  55. Test tracking URLs for proper functionality
  56. Check UTM parameter setup
  57. Ensure postback URLs are configured correctly
  58. Validate tracking across different devices

    59. Step-by-Step Diagnostic Process


    Step 1: Initial Status Check (2 minutes)

    1. Log into campaign dashboard

    2. Verify campaign status is "Active"

    3. Check account balance and payment status

    4. Review any notification alerts or warnings

    5. Confirm campaign hasn't reached end date


    Step 2: Performance Analysis (5 minutes)

    1. Review impression and click data from last 24 hours

    2. Check bid competitiveness indicators

    3. Analyze audience reach estimation

    4. Review targeting overlap with successful campaigns

    5. Compare performance to historical benchmarks


    Step 3: Targeting Audit (5 minutes)

    1. Review geographic targeting coverage

    2. Assess audience size estimates

    3. Check device and OS targeting breadth

    4. Verify time zone and scheduling settings

    5. Analyze interest and demographic restrictions


    Step 4: Technical Validation (10 minutes)

    1. Test landing page loading speed and functionality

    2. Verify tracking pixel installation

    3. Check mobile compatibility

    4. Confirm SSL certificate status

    5. Review content policy compliance


    Step 5: Competitive Analysis (5 minutes)

    1. Research competitor bid ranges

    2. Analyze market saturation levels

    3. Review seasonal factors affecting demand

    4. Check for industry events impacting traffic

    5. Assess overall market conditions


    Prevention Strategies


    Daily Monitoring

  59. Set up automated alerts for delivery issues
  60. Monitor account balance and campaign status
  61. Review performance metrics daily
  62. Check for new policy updates or restrictions
  63. Validate landing page functionality

    64. Proactive Optimization

  64. Maintain competitive bid levels
  65. Regularly refresh ad creatives
  66. Test new targeting combinations
  67. Monitor competitor activities
  68. Keep landing pages updated and compliant

    69. Documentation and Learning

  69. Document successful campaign configurations
  70. Track common issues and solutions
  71. Maintain troubleshooting logs
  72. Share knowledge across team members
  73. Create standard operating procedures

    74. When to Contact Support


    Immediate Support Needed

  74. Account suspended or restricted
  75. Payment processing failures
  76. Technical errors in platform
  77. Policy violation disputes
  78. Urgent campaign deadline requirements

    79. Escalation Process

    1. **Self-Service**: Use this checklist first

    2. **Help Documentation**: Search knowledge base

    3. **Community Forums**: Check user discussions

    4. **Support Ticket**: Submit detailed issue description

    5. **Phone Support**: For urgent issues (if available)


    Information to Provide Support

  79. Campaign ID and account details
  80. Specific error messages or symptoms
  81. Screenshots of relevant screens
  82. Steps already taken to resolve issue
  83. Timeline requirements for resolution

    84. Most campaign delivery issues can be resolved quickly by following this systematic approach. Regular monitoring and proactive maintenance prevent most common problems.

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