Popunder Advertising Made Simple
Scale campaigns with Popunder on ActiveRevenue's self-serve platform.
What Are Popunder Ads?
Instant Approval
Get your campaigns live within minutes. No lengthy review processes or waiting periods.
High Visibility
Full-page ads capture complete user attention when they finish browsing.
Best Performance
Maximize ROI with proven conversion rates across premium traffic sources.
Why Choose Popunder Ads for Affiliate Campaigns?
Popunder ads are full-page advertisements that open in a new browser window or tab behind the current page. This format ensures your message receives the user's complete attention when they finish browsing the original content. Popunders offer excellent visibility and engagement rates, making them ideal for brand awareness and conversion-focused campaigns.
Format Comparison
Popunder
- ✓ Non-intrusive delivery
- ✓ Full user attention
- ✓ High view rates (90%+)
- ✓ Best for conversions
Banner Ads
- ✓ Always visible
- ✗ Banner blindness risk
- ✗ Limited real estate
- ○ Good for awareness
Pop-up
- ✓ Immediate attention
- ✗ Often blocked
- ✗ User frustration
- ○ Lower engagement
How Popunder Traffic Drives Conversions
| Property | Value | Notes |
|---|---|---|
| Placement | New browser window/tab | Opens behind current page |
| Dimensions | Full browser window | Responsive to user's screen |
| File Size | Max 5MB | Optimized loading recommended |
| Creative Format | Landing page URL | Full HTML support |
| Bid Models | CPC, CPM, CPA | CPM typically preferred |
| Frequency Cap | 1-2 per user per day | Prevents ad fatigue |
| Tracking | Click, view, conversion | Advanced attribution available |
Popunder vs Other Ad Formats
Landing Page Optimization
- • Fast loading times (under 3 seconds)
- • Mobile-responsive design essential
- • Clear value proposition above the fold
- • Single, prominent call-to-action
Content Recommendations
• Engaging headlines that create curiosity
• High-quality visuals and minimal text
• Trust signals (testimonials, reviews)
• Clear benefit-focused messaging
Technical Requirements
- • SSL certificate required for landing pages
- • Cross-browser compatibility testing
- • Proper tracking pixel implementation
- • No auto-playing audio or video
Popunder Ad Targeting and Optimization
Targeting Tips
Geographic Targeting
- • Tier 1: Higher conversion, premium CPMs
- • Tier 2: Balanced volume and quality
- • Tier 3: High volume, cost-effective
Device Strategy
- • Desktop: Better for complex funnels
- • Mobile: Higher volume, impulse actions
- • Tablet: Moderate performance overall
Optimization Tips
- • Start broad, then narrow based on performance data
- • Use dayparting for optimal delivery times
- • Test different frequency caps to find sweet spot
- • Monitor bounce rates and adjust landing pages
Pricing & Performance
Supported Bid Models
CPM (Cost Per Mille)
Typical range: $1.50 - $8.00
CPC (Cost Per Click)
Typical range: $0.15 - $1.20
CPA (Cost Per Action)
Performance-based pricing
Performance Metrics
- • Average CTR: 0.8% - 2.2%
- • View rate: 90% - 98%
- • Conversion rate varies by offer type
- • Best performance in Gaming, Finance, E-commerce
Compliance Notes
Important Guidelines
- • Ensure all landing pages load quickly and function properly
- • Use safe, responsible messaging especially for Gaming content
- • Provide clear privacy policies and terms of service
- • Avoid misleading headlines or bait-and-switch tactics
- • Comply with regional advertising regulations and standards
- • Include appropriate age restrictions and disclaimers when required
Launching Your First Popunder Campaign
Frequently Asked Questions
Ready to Launch Your Popunder Campaign?
Drive maximum visibility and conversions with our high-performing popunder ad format.